Charlotte Lee awarded the 2022 WAA Service Award

Gail Boyd (left) presents the Service Award to Charlotte Lee (Photo credit: Julie Vincent Photography)

Congratulations to Marc Baylin, Charlotte Lee, Steve Lerian, Christopher K. Morgan, Leah Rosenthal, and Tim Wilson!  

The Western Arts Alliance Awards program identifies and acknowledges members and organizations whose innovation, hard work and dedication advance our field and association.  

Six WAA Award recipients were announced the 2022 WAA Annual Conference in Calgary last month. Read on to learn more about our awardees and their incredible contributions to the performing arts field.

2022 Service Award 
Charlotte Lee | Primo Artists | Performing Arts Managers and Agents Coalition 

The Service Award recognizes exceptional volunteer service to Western Arts Alliance, its members, and the field.

Charlotte’s award was presented by Gail Boyd, President of NAPAMA.

Charlotte was honored for her outstanding and extensive service to the field as the founder of the Performing Arts Managers and Agents Coalition (PAMAC). Charlotte led PAMAC to join the Save Our Stages lobbying effort that ultimately evolved into the Shuttered Venue Operators Grants (SVOG) program, passed into law in December of 2020. The program provided over $16 billion in grants to performing arts organizations impacted by the COVID-19 pandemic.

Charlotte’s feeling was that if there was no one at the table arguing on behalf of agents and and managers, they might be left out of the conversation. So, in May of 2020, she formed PAMAC.

— Gail Boyd

Charlotte Lee is recognized as an industry veteran with over two decades of leadership experience in artist management, entrepreneurship, advocacy and speaking. She is President and Founder of Primo Artists, one of the world’s leading artist management agencies. With 25,000 social media followers, Primo Artists is a trailblazer in the field and one of the only international agencies that offers artist management, social media and public relations services holistically to artists and institutions.

An active advocate, Lee is the founder and leader of PAMAC, Performing Arts Managers & Agents Coalition. She was a principal in leading the industry-wide lobbying effort that led to the enactment of the Shuttered Venue Operators Grants program, providing $16.5 billion in relief to the arts and culture industry – the largest public rescue of the arts and entertainment industry in US history.

Charlotte received the 2022 Western Arts Alliance Service Award in recognition of her advocacy, contributions and leadership on the Shuttered Venues Operators Grant.

Musical America twice named Charlotte a Top 30 Professional of the Year: in the 2015 inaugural edition recognizing influencers in the classical music business, and in the 2021 edition applauding heroes of the industry who saved the day during the pandemic.

Read the full article here.

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