PUBLIC RELATIONS & Social Media


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PUBLIC RELATIONS

Primo Artists’ Public Relations Division, launched in May 2022, represents international artists and organizations to shape and tell their stories and raise their profiles in an ever-evolving media world. We understand artists in a meaningful way, and we share their stories and build their visibility with great care.

Primo’s unparalleled approach to public relations celebrates the individuality and authenticity of each artist and institution, leveraging our extensive relationships with journalists and influencers to convey their visions to the world. Our uniquely transparent and detailed working style, paired with a high level of communication, provides our clients with an unprecedented understanding of the reality of the current media landscape and their place within it.

We go beyond consultation and strategy to provide personalized implementation and follow through, taking daily action to build the awareness and amplification each artist is looking to achieve.

To inquire about our Public Relations services, please contact President & Founder Charlotte Lee or Vice President, Public Relations Katy Salomon.

SOCIAL MEDIA

Primo Artists’ Social Media Division, launched in November 2020, was born out of pandemic times which revealed how eagerly artists and audiences seek to be connected beyond the stage. Since then, we have been utilizing our social media expertise to extensively promote the work of leading artists and institutions and to optimize and grow their presence in an ever-evolving digital world within the fast-paced and ever-changing digital landscape.

Our team works with clients to tell their stories and create a cohesive narrative across their channels. This personalized approach allows each artist to achieve their own unique, virtual style and presence. We curate content specifically for each platform to achieve the optimal aesthetic appearance and follower interaction, capturing every opportunity for tagging, engaging and sharing. Our goal is to create bigger followings, strengthen connections with fans, and increase visibility and opportunities for each of our clients.

Primo Artists develops strategies to promote weekly activity, such as concerts, livestreams, premieres, album releases, and projects. To maximize visibility and engagement, we leverage our relationships with presenters, record companies, and other partners to cross-promote content. Our team is dedicated to staying up-to-date on the latest social media trends and analyzing follower activity to exponentially increase engagement.

To inquire about our Social Media services, please contact President & Founder Charlotte Lee.

DIGITAL MEDIA

Primo Artists is active in the area of Digital Media Services, offering premier website management and Wikipedia page creation tailored to the demands of today’s dynamic digital landscape. With a firm foundation in public relations and social media strategy, Primo Artists understands the importance of elevating clients' online presence and building pages expressive of their goals.

We work closely with clients to refine their websites, ensuring they authentically reflect their identity. Our team maintains each website’s aesthetic by updating headshots, graphics, banners, thumbnails and other visual elements. Beyond creating a visually compelling platform for audiences to explore, we thoroughly research event pages, schedules and assets to keep all information accurate and up-to-date.

For Wikipedia page creation, we conduct extensive research using reliable sources to draft comprehensive pages that align with each client’s goals. Through a collaborative process, clients are guided through multiple drafts to ensure their preferences are incorporated. A Wikipedia page not only enhances credibility but also improves search engine visibility, driving organic traffic and increasing online awareness.

To inquire about Primo Artists’ Digital Media Services, please contact President & Founder Charlotte Lee.


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