Video Reel highlights the crisis and resiliency of the arts industry in the wake of COVID-19

For Immediate Release

VIDEO REEL HIGHLIGHTS THE CRISIS AND RESILIENCY OF THE ARTS INDUSTRY IN THE WAKE OF COVID-19

NEW YORK (August 3, 2020) — The Video Reel, produced by PAMAC to advocate for legislative relief for the broader arts industry, seeks to inform of the resiliency and unity of the industry in crisis.

The Video Reel is one of many actions steps being taken by PAMAC to highlight the disproportionate impact that COVID-19 has had on the entire arts industry. The coalition’s priority is to build awareness with Congressional leaders to the fact that all businesses, both non-profit and for-profit, as well as artists and gig workers, need relief. Letters to Congress have been sent and received by elected officials and steps to lobby directly with Congressional leaders are being taken. They are urging Congress to legislate for extensions and recapitalization of funding for all segments of the broader arts sector.

“We are on a mission to work together in collective action to advocate for legislative reform for the broader arts sector.” Primo Artists President, Charlotte Lee, who founded the coalition, has said. “Through grassroots efforts and the support of leading performing artists and 25 service organizations standing with us, [the movement] has quickly gained traction and we are making progress in connecting with Congressional leaders to build awareness about the plight of our industry and the need for the arts to be included in the next stimulus package.”

Lee further states: “Our belief is that arts relief is the only way the industry will survive and make it to the other side. Until we can resume full-capacity live performances, we need Congress to take action to protect those who will be the last to return to business.”

To watch the Video Reel, click here.