May 2022 Artist Updates from Primo Artists
PRIMO ARTISTS LAUNCHES PUBLIC RELATIONS DIVISION AND WELCOMES KATY SALOMON AS VICE PRESIDENT, PUBLIC RELATIONS
NEW YORK (May 23, 2022) — Primo Artists announces the launch of a Public Relations Division and welcomes Katy Salomon as Vice President, Public Relations effective immediately. The agency represents 12 Artist Management clients and 14 Social Media clientsand now represents a roster of Public Relations clients to shape and tell the stories of artists and raise their profiles in an ever-evolving media world.
Charlotte Lee, Founder of Primo Artists, said: “In November 2020, we launched our Social Media Division, born out of the pandemic which revealed how eagerly artists and audiences seek to be connected beyond the stage. Since then, we have been utilizing our expertise in social media to extensively promote the work of artists beyond our artist management roster whilst at the same time managing PR for key artists such as James Gaffigan and Gemma New. We understand artists in a meaningful way, and we share their stories and build their visibility with great care. Now it is time to extend our PR work beyond our management roster and introduce a new roster of artists with the launch of our Public Relations Division.
We warmly welcome our inaugural roster of PR clients and Katy Salomon as our first Vice President of Public Relations. Katy is a highly regarded publicist known for her extensive relationships with journalists and influencers. We are delighted to be one of the few agencies in the world that offers a holistic portfolio of artist management, social media and PR services to artists and institutions.”
Katy Salomon said: “I’m thrilled to join the illustrious Primo Artists and look forward to adding my public relations and marketing expertise to the company’s superlative offerings. Charlotte Lee and I share many values, and I’m excited to embark on this collaboration with the company so we can change the landscape of arts promotion.”
The inaugural PR roster comprises conductors James Gaffigan and Gemma New and Grammy® Award-winning composer Steven Mackey.
ABOUT KATY SALOMON
Katy Salomon has a decade of experience in public relations and brand strategy and is recognized for her brilliant craft and execution of press and marketing campaigns for artists, arts institutions, and recording projects. With a specialized expertise in album promotion, she has facilitated GRAMMY Award®-winning press campaigns for The Philadelphia Orchestra and Yannick Nézet-Séguin, The Crossing, guitarist Jason Vieaux, and GRAMMY Award®-nominated albums by composer Julia Wolfe with the New York Philharmonic, baritone Will Liverman, composer Anna Thorvaldsdóttir, composer Du Yun, International Contemporary Ensemble and more.
Salomon started her publicity career working for the legendary Lois Cohn on accounts such as the Caramoor Center for Music and the Arts and the Ravinia Festival, and for Christina Jensen PR/Jensen Artists where her accounts included Sony Masterworks, Bang on a Can and American Composers Orchestra.
For the last five years, Salomon worked for Morahan Arts and Media as Account Director, where she managed public relations for select titles on Decca and Deutsche Grammophon released through Verve Label Group, and she managed PR and digital marketing campaigns for artists and institutions such as the American Friends of the Israel Philharmonic Orchestra, International Contemporary Ensemble, composer Anna Clyne, Alarm Will Sound, American Composers Forum, Sphinx Organization, Kronos Quartet, The Crossing and many others.
A trained cellist, Salomon has a Bachelor of Arts in Music from Florida State University (cum laude) and a Masters of Arts in Music Business from New York University. Prior to commencing her professional work, Salomon interned for a record label and two PR firms and studied corporate and consumer product branding at NYU’s Stern School of Business.
ABOUT PRIMO ARTISTS
Primo Artists is a leader in international artist management, social media management and public relations. Based in New York and founded in 2015 by Charlotte Lee, Primo Artists prides itself on its selective artist management roster comprising violinists Itzhak Perlman, Joshua Bell, Nicola Benedetti and Randall Goosby; pianists Beatrice Rana and Seong-Jin Cho; conductors Cristian Măcelaru, James Gaffigan, Christian Reif and Gemma New; and composers Valerie Coleman and Wynton Marsalis.
Considered one of the most modern agencies in the field, Primo Artists represents a growing roster of Social Media and Public Relations clients to optimize and build presence in an ever-evolving media world. Primo Artists is one of the only agencies in the world that offers a holistic portfolio of artist management, social media and public relations services.
For information on Primo’s Public Relations, click here.
For information on Primo’s Social Media, click here.
For information on Primo’s Artist Management, click here.
For information on Primo Artists, click here.