Public Relations / Social Media

Primo Artists' Public Relations Division represents international artists and organizations to shape and tell their stories and raise their profiles in an ever-evolving media world. We understand artists in a meaningful way, and we share their stories and build their visibility with great care.

Primo's unparalleled approach to public relations celebrates the individuality and authenticity of each artist and institution, leveraging our extensive relationships with journalists and influencers to convey their visions to the world. Our uniquely transparent and detailed working style, paired with a high level of communication, provides our clients with an unprecedented understanding of the reality of the current media landscape and their place within it.

We go beyond consultation and strategy to provide personalized implementation and follow through, taking daily action to build the awareness and amplification each artist is looking to achieve.

ContactCharlotte Lee, President & Founder (charlotte [at] primoartists.com) or Katy Salomon, Vice President, Public Relations (katy [at] primoartists.com)

Primo Artists' Social Media Division was born out of pandemic times which revealed how eagerly artists and audiences seek to be connected beyond the stage. Since then, we have been utilizing our social media expertise to extensively promote the work of leading artists and institutions and to optimize and grow their presence in an ever-evolving digital world within the fast-paced and ever-changing digital landscape.

Our team works with clients to tell their stories and create a cohesive narrative across their channels. This personalized approach allows each artist to achieve their own unique, virtual style and presence. We curate content specifically for each platform to achieve the optimal aesthetic appearance and follower interaction, capturing every opportunity for tagging, engaging and sharing. Our goal is to create bigger followings, strengthen connections with fans, and increase visibility and opportunities for each of our clients.

Primo Artists develops strategies to promote weekly activity, such as concerts, livestreams, premieres, album releases, and projects. To maximize visibility and engagement, we leverage our relationships with presenters, record companies, and other partners to cross-promote content. Our team is dedicated to staying up-to-date on the latest social media trends and analyzing follower activity to exponentially increase engagement.

ContactCharlotte Lee, President & Founder (charlotte [at] primoartists.com)